This concept has to be publicized to everyone in this generation.

 It must be made known that we have merited that G-d has chosen and appointed a person who of himself is far greater than the people of his generation, to serve as a judge, adviser, and prophet to the generation. He will grant rulings and advice in connection with the service of the Jews and indeed, of all the people of this generation, in all matters of the Torah and its mitzvos, and in their general day to day behavior, allowing them to "know Him in all your ways," so that "all your actions should be for the sake of Heaven." 

Surely, this includes the fundamental prophecy "To Redemption immediately," for "Behold Mashiach is coming." 

(Talk of the lubavitcher rebbe king moshiach shlita Shabbos Parshas Shoftim 7th Day of Elul, 5751)